Espresso Bar – The blog for hotel marketing2022-01-27T19:26:59+00:00


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Guest experiences sell hotel rooms  – that's how your hotel is booked year round . It's being sold as the new trend, but it's always been like that. People love experiences. And hotels offer them. Individual, unique guest experiences. Every day anew. This is a major advantage for your hotel business in 2022. Because it fills hotel rooms. [...]

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"About Us" for hotels and how it helps you connect with your visitors . Do I really need an "About us" page for my hotel? . "My hotel, room, restaurant, delicious breakfast speak for themselves and show my guest everything he needs to know." "I don't like being the center of attention." (And you are right, you shouldn't, [...]

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Want to sell hotel rooms on your website? 4 tips on how to finally make it work. You'd love guests book their room directly with you, no question about it. But selling hotel rooms on your website is like selling any other product - the better the packaging and presentation, the better your sales. Photo courtesy @mercantile/Unsplash When [...]

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The best approach for more traffic to your hotel website and 5 brilliant examples . “We have a great website, but how on earth do we get visitors to it?” A topic that is viewed with a great deal of skepticism in our industry. Image Courtesy Andrea Piacquadio "Without OTAs we have no chance." "As an individual hotel, [...]

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Hotelmarketing, How to respond to guest reviews and, the art of emotional connection. . "Sorry, we did not meet your expectations" One of the standard hotel comments on booking platforms in response to a critical guests review ... . ... a platform that invites your guests to praise and criticize your business based on their rules... It's nothing [...]

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How to turn your hotel into a brand that thrills your guests. . If you want more guests and direct bookings, you shouldn't advertise hotel rooms ... . Because it's LOUD online, and it's getting louder every day. One ad chases the next and everyone wants our attention. How can you, as a hotel, attract attention under these [...]

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"I need more guests who book my hotel directly, but it just doesn't work!" There is a reason.. . What does a hotel need to succeed? Direct bookings, the right guests, and preferably a full house. But despite all the marketing efforts, it oftentimes just doesn't work. And no, you won't hear a lecture on search engine optimization [...]

The 4 Powerful Resources of Hoteliers, and Corona.

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The 4 Powerful Resources of Hoteliers that’ll help You Overcome the Aftermath of Corona.The world as we know it is dissolving.A transformation that scares.Like everything outside of our experience and control.And the transformation we’re experiencing is huge.Hotel industry and tourism are among the sectors most affected by the Corona crisis. To reduce the risk of infection, the hotel product [...]

Watch what you’re saying. Your words will determine the success of your Hotel Marketing

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Photo by Ian Schneider on Unsplash Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel – and make you stand out. Especially in an industry where too many hotel websites are still full of platitudes and catchphrases. [...]

Hotel marketing is a matter of trust, not strategy

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When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a marketing professional! Crazy, I know. Of course, you want to make sure your hotel appears in the best light. Just like any other product for sale. But hotel marketing that uses embellished and [...]

Why nagging hotel guests are great for sales

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Nagging hotel guests are excellent for sales! ... if you listen carefully ... and draw the right conclusions ... A good marketing strategy, the right guests and occupancy and sales will sort themselves. If only it were that simple. But (hotel) life is not perfect and when people come together, different expectations and personalities meet. That doesn't always [...]

Creative Hotel Marketing that Gets Your Guests to Listen Up

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The fresh salmon for today’s VIP lunch is yet to arrive, the lady in suite 501 has an emotional meltdown and no-one is quite sure what it is all about; turns out you have an overbooking that effects one of your best repeat guests and the main AC in one of the banquet rooms stopped working. What happens [...]

Creative Hotel Content Marketing – It can move you from being dependent to being in demand

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Sometimes all it needs, is to step back and look at things from a different angle... You are working harder and harder to improve your hotel sales. You increased your selling tactics, you are on three different platforms at the same time to boost your social network and you are trying to stay on top of the latest technologies that [...]

Are you aware of the troubling side effects of your hotel marketing?

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Pretty much every hotel in the industry uses the same marketing concept. Beautiful images and features are presented with descriptions and decorative adjectives that mostly relate to interior design and location. There are no real differentiators within specific hotel segments and valuable potential goes untapped. Today, in hotel marketing there seems to be little consideration for what made [...]

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