The best approach for more traffic to your
hotel website and 5 brilliant examples
“We have a great website, but how on earth do we get visitors to it?”
A topic that is viewed with a great deal of skepticism in our industry.
Image Courtesy Andrea Piacquadio
“Without OTAs we have no chance.”
“As an individual hotel, we can’t do that, anyway.”
“I have no idea about SEO.”
“I don’t have time for all that effort”.
Ok, let me be brutally honest:
This is not about: “I’ll have a look at it at some point”.
THIS IS ABOUT YOUR EXISTENCE AS A BUSINESS.
If you want your hotel to be successful, you need to position yourself.
You need to “speak” to your guests.
There is no way around it. If you are not seen online, you “don’t exist”.
That may sound dramatic, but it’s true.
The website is only the starting point for your hotel. This is where you convince potential guests to book. But how do you make people aware of your hotel?
It’s actually not that difficult.
You only need three things to attract visitors to your website:
An online presence that comes across with flair and personality, the courage to show yourself,
and a little perseverance.
When your ideal guests go online, they seek answers.
Provide your target audience with useful and entertaining information to the questions they have and you’ll get their attention.
The opposite of intrusive, loud advertising.
The more helpful and original your content, the greater the impression you will make.
Here are a few ideas:.
Do you regularly host weddings at your hotel?
The “How to plan a wedding” guide is standard by now and nothing new.
But what about answering these burning bridal questions?
- “What do I do with my wedding dress after the wedding?”
- “How does my bridal bouquet stay fresh in the summer heat?”
- “How do I keep Aunt Anni from arguing with Uncle Herbert at the party?”
Package this information into an attractive format and make it available for downloading or reading on your website:
- A funny guide on what you can create from the material of a wedding dress,
- a check-list about wedding flowers,
- or a blog post with psychological tricks….
Content that reflects the personality and brand of your hotel and makes you stand out from the crowd.