That should actually be self-evident, because they don’t offer a job and they don’t pay fairly, right?When they look at a job ad, applicants search
for the answer to these five questions:
Question 1: Who ARE you?
To answer this, most hotels post a summary of their hotel product – location, number of rooms, restaurants.
You’ve got a much bigger chance to impress job seekers, if you first introduce yourself. With a little personality and warmth, you’ll have your readers’ attention right away.
A good example for a pleasant intro is the “Madison” in Hamburg:
At the MADISON Hotel Hamburg you will not only find exciting tasks and the port right in front of you:
With us you can look forward to a warm and personal cooperation! Because well-being is very important to us – for the guests as well as for our employees. No wonder that the MADISON is a second home for many of our regular guests. And for you maybe soon the most beautiful workplace in the world.
We don’t make anonymous contracts, we make real connections. We strive for long-term relationships with open and fair conversations….”
A few sentences and the hotel summarized in an informative and super friendly way what it is, that makes it a special employer.
Question 2: WHO are you looking for
Again, provide a bit more than the bare facts and you’ll see much better results:
The “Rolling Pin” job advertisement for the Mocking tavern makes it clear in its headline: They are looking for someone who enjoys their job and is willing to work in a motivated, energetic team.
“Chef de Rang “The versatile team player”
“We are looking for enthusiastic girls and boys for a seasonal or annual position in our inn, right at the foot of the world-famous Streif in Kitzbühel.
We love what we do and do our best every day to put a smile on our guests’ faces.
Let yourself be carried away by our sustainable and regionally oriented concept and fly with the Mockingbirds from now on…..”
Question 3: What do you EXPECT?
Which already starts out on the wrong foot. “We expect” doesn’t go down so well with an exchange at eye level…
Lack of appreciation is the #2 reason for changing jobs in the hospitality industry.
“Our team is made of ….. and we hope to add another gem to it” is much more inviting and makes the point.
“Our requirements” sounds like a request concert in many job advertisements – the ideal candidate should preferably be a genius in all areas, true to the motto:
“We are looking for young, dynamic doers around 25, with 50 years of experience and a degree in communication and business administration.” 😉
List the four or five points that matter most to you and let the statements you make elsewhere in your ad speak for themselves.
Ability to work in a team, resilience, flexibility, willingness to communicate – these are terms that you will see in almost every job advertisement.
As a bullet point list and on their own, these terms mean nothing to the reader.
Describe to your ideal candidate what you have in mind:
“We are looking for people who are open and helpful and fit into our team”.
“You know how hectic our industry can get at times, so if every gust of wind doesn’t blow your mind, then you would we’d love to get to know you.”
“If everyone exchanges information on a regular basis, then it becomes easier, more relaxed and more fun! We are looking for people who appreciate communication on an equal footing.”
Question 4: What do you OFFER?
By default, many job offers start with: “We offer performance-related pay”.
Seriously? That should actually be self-evident, because you won’t offer a job and then don’t pay fairly, right?
And as an applicant, how do I define what you mean by performance and fairness?
If you don’t want to include salary information in your ad, you have another way to impress potential applicants.
Here are a few examples of different hotels that will woo your candidates with perks and benefits:
- Special discounts for family and friends
- Sports Offers
- One free extra day per month
- Regular working hours
- 13th month salary
- Personal and professional training opportunities
- Visit the gym
- Free accommodation/board
One hotel even offers its service staff a back massage once a week.
With a little creativity and humor you can make your applicants look and smile and create closeness.
Question 5: How can I APPLY?
Your ideal candidate needs clear instructions on how to apply and where to send the required information:
By applying online using the appropriate link.
By applying directly and providing your e-mail address
The format in which the application should be submitted. (PDF document, maximum number of pages and other conditions)
Your applicant now has all the basic information about the advertised position. Now he or she wants to find out more about your hotel and you as an employer and visits your