Espresso Bar – Der Blog2020-08-20T16:14:05+00:00

DIE BESTEN TIPPS UND STRATEGIEN.

WIE SIE MIT IHRER HOTELWEBSEITE
ERFOLGREICH GÄSTE ANZIEHEN

 

By |Marketing Blog|

Guest experiences sell hotel rooms  – that's how your hotel is booked year round . It's being sold as the new trend, but it's always been like that. People love experiences. And hotels offer them. Individual, unique guest experiences. Every day anew. This is a major advantage for your hotel business in 2022. Because it fills hotel rooms. [...]

By |Marketing Blog|

"About Us" for hotels and how it helps you connect with your visitors . Do I really need an "About us" page for my hotel? . "My hotel, room, restaurant, delicious breakfast speak for themselves and show my guest everything he needs to know." "I don't like being the center of attention." (And you are right, you shouldn't, [...]

By |Marketing Blog|

How you attract motivated professionals for your hotel - despite staff shortages ..Desperately looking for great hotel professionals? A persuasive job ad gets you a huge step ahead of the competition. In this post, I'll show you which mistakes to avoid in your employment ad and why the "about us" page is crucial to attract potential candidates. "This can't [...]

By |Marketing Blog|

The best approach for more traffic to your hotel website and 5 brilliant examples . “We have a great website, but how on earth do we get visitors to it?” A topic that is viewed with a great deal of skepticism in our industry. Image Courtesy Andrea Piacquadio "Without OTAs we have no chance." "As an individual hotel, [...]

By |Marketing Blog|

Hotelmarketing, How to respond to guest reviews or the art of emotional connection. . "Sorry, we did not meet your expectations" One of the standard hotel comments in response to a critical guests review ... . ... on a booking platform that invites your guests to praise and criticize your business based on their rules... It's nothing short [...]

By |Marketing Blog|

Hotels after Corona: a development, you should definitely take advantage of! . Corona has shaken us quite a bit, but reopening is just around the corner. THE opportunity to reposition yourself in terms of marketing, because something has changed for hotels after Corona: Due to the crisis and long closure, guests are suddenly seeing hotels with different eyes. [...]

By |Marketing Blog|

Do you want to sell more hotel rooms on your website? 4 tips to make it work. Guests should book their room directly with you, no question. But selling hotel rooms is like any other product - the better you package and present your product, the better the business will be .. photo: courtesy unsplash-clark-street-mercantile-33931 When was the [...]

By |Marketing Blog|

How to turn your hotel into a brand that thrills your guests. . If you want more guests and direct bookings, you shouldn't advertise hotel rooms ... . Because it's LOUD online, and it's getting louder every day. One ad chases the next and everyone wants our attention. How can you, as a hotel, attract attention under these [...]

By |Marketing Blog|

Not enough direct bookings on your hotel website? Avoid these 3 classic mistakes. What helps hotels generate more revenue? The "right" guests, website visitors who book direct and - ideally - a full house. But despite all efforts, it's just not happening. And no, this isn't a lecture on search engine optimization and how to rank #1 on [...]

By |Marketing Blog|

4 reasons why especially hoteliers could emerge as winners from the Corona crisis. . The world as we know it is just unraveling. A change that scares. Like all things that are beyond our experience and control. Because what we are experiencing at present is enormous. Hoteliers are among the hardest hit by the Corona crisis. The product "hotel" [...]

By |Marketing Blog|

How to create original Facebook posts for your hotel and attract attention with vivid, sparkling ideas. I admit it. Designing Facebook posts wasn't one of my favorite things to do until recently. . Image courtesy Sara Kurfess/Unsplash It reminded me too much of the management cocktail parties of my hotel days. Every Wednesday at 6:00 p.m. I was [...]

By |Marketing Blog|

Be careful what you say. The success of your hotel marketing depends on your words (and the quality of your website copy). . Successful hotel marketing has a lot to do with what you say, and how you say it. When visitors read the words on your hotel website, it has to resonate. Your words must trigger a reaction. [...]

By |Marketing Blog|

If you want to market your hotel successfully, tell your guests how it is. "Nobody is perfect," and admitting small flaws makes you instantly "human" and lovable. And that's a marketing professional speaking. Crazy. I know. Of course you should present your hotel in the best light. . . But marketing a hotel with embellished hotel descriptions and [...]

By |Marketing Blog|

Whining hotel guests can increase sales! ... if you listen carefully ... and draw the right conclusions ... A good marketing strategy, the right guests and occupancy and sales will work. If only it were that easy. But (hotel) life is not perfect and where people come together, different expectations and personalities collide. This doesn't always go smoothly.. [...]

Go to Top