Bärbel Pfeiffer

How you attract motivated professionals for your hotel - despite staff shortages ..Desperately looking for great hotel professionals? A persuasive job ad gets you a huge step ahead of the competition. In this post, I'll show you which mistakes to avoid in your employment ad and why the "about us" page is crucial to attract potential candidates. "This can't be right!" my hotel colleague cried out recently, completely unnerved.„First the lockdown, then all these regulations and now the guests are returning,and I can't accept them because I don't have staff"."We pay above average and always had a nice team!".."Mmmmh, [...]

The best approach for more traffic to your hotel website and 5 brilliant examples . “We have a great website, but how on earth do we get visitors to it?” A topic that is viewed with a great deal of skepticism in our industry. Image Courtesy Andrea Piacquadio "Without OTAs we have no chance." "As an individual hotel, we can't do that, anyway." "I have no idea about SEO." “I don't have time for all that effort”. Ok, let me be brutally honest: This is not about: "I'll have a look at it at some point". THIS IS [...]

Hotels after Corona: a development, you should definitely take advantage of! . Corona has shaken us quite a bit, but reopening is just around the corner. THE opportunity to reposition yourself in terms of marketing, because something has changed for hotels after Corona: Due to the crisis and long closure, guests are suddenly seeing hotels with different eyes. . Photo courtesy Crew on Unsplash . When guests think of a hotel, what they see first and foremost is the nice host. They enjoy the wonderful surroundings and the feeling of being looked after. All things they sorely missed [...]

Do you want to sell more hotel rooms on your website? 4 tips to make it work. Guests should book their room directly with you, no question. But selling hotel rooms is like any other product - the better you package and present your product, the better the business will be .. photo: courtesy unsplash-clark-street-mercantile-33931 When was the last time you went to your favorite store? Ahhhh, and why do you like it there so much? Most likely because you enjoy shopping there. Clean and attractive, a nice atmosphere, and shopping is easy and hassle-free. The shopping experience [...]

Not enough direct bookings on your hotel website? Avoid these 3 classic mistakes. What helps hotels generate more revenue? The "right" guests, website visitors who book direct and - ideally - a full house. But despite all efforts, it's just not happening. And no, this isn't a lecture on search engine optimization and how to rank #1 on Google. Sure - your guests will have to find you, but the real problem is different. Many hotel websites just don't make a lasting impression, and that costs hotels guests and revenue. Because if they don't stand out in the [...]

4 reasons why especially hoteliers could emerge as winners from the Corona crisis. . The world as we know it is just unraveling. A change that scares. Like all things that are beyond our experience and control. Because what we are experiencing at present is enormous. Hoteliers are among the hardest hit by the Corona crisis. The product "hotel" became practically unsaleable from one day to the next. After weeks of perseverance, the path to a new reality begins to unfold very slowly and carefully. How hard will it be? That depends, above all, on the perspective from which [...]