Bärbel Pfeiffer


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So far Textspoton has created 28 blog entries.
27 04, 2022

Guest experiences sell hotel rooms – the untapped gold mine

By |2022-05-07T16:24:21+00:00April 27th, 2022|Marketing Blog|0 Comments

Guest experiences sell hotel rooms  – that's how your hotel is booked year round . It's being sold as the new trend, but it's always been like that. People love experiences. And hotels offer them. Individual, unique guest experiences. Every day anew. This is a major advantage for your hotel business in 2022. Because it fills hotel rooms. How? Read on. image courtesy austin distel unsplash How do I get more guests and direct bookings? . The number one question, all hoteliers ask themselves. And yet, with occupancy, it all too often looks like "all or nothing." Either [...]

5 01, 2022

Do I really need an About Us Page for my hotel?

By |2022-03-12T16:22:01+00:00January 5th, 2022|Marketing Blog|0 Comments

"About Us" for hotels and how it helps you connect with your visitors . Do I really need an "About us" page for my hotel? . "My hotel, room, restaurant, delicious breakfast speak for themselves and show my guest everything he needs to know." "I don't like being the center of attention." (And you are right, you shouldn't, but we'll get to that later) To answer your question: Yes, you do. „About us is (besides the homepage) the most important page on your hotel website. . This is the page where you connect with visitors, build trust and [...]

30 09, 2021

How to attract motivated hotel professionals

By |2022-11-14T21:15:15+00:00September 30th, 2021|Marketing Blog|0 Comments

How you attract motivated professionals for your hotel - despite staff shortages ..Desperately looking for great hotel professionals? A persuasive job ad gets you a huge step ahead of the competition. In this post, I'll show you which mistakes to avoid in your employment ad and why the "about us" page is crucial to attract potential candidates. "This can't be right!" my hotel colleague cried out recently, completely unnerved.„First the lockdown, then all these regulations and now the guests are returning,and I can't accept them because I don't have staff"."We pay above average and always had a nice team!".."Mmmmh, [...]

13 05, 2021

More traffic to your hotel website – the best approach and 5 brilliant examples

By |2022-11-25T12:36:18+00:00May 13th, 2021|Marketing Blog|0 Comments

The best approach for more traffic to your hotel website and 5 brilliant examples . “We have a great website, but how on earth do we get visitors to it?” A topic that is viewed with a great deal of skepticism in our industry. Image Courtesy Andrea Piacquadio "Without OTAs we have no chance." "As an individual hotel, we can't do that, anyway." "I have no idea about SEO." “I don't have time for all that effort”. Ok, let me be brutally honest: This is not about: "I'll have a look at it at some point". THIS IS [...]

12 05, 2021

Respond to guest reviews or – the art of emotional connection

By |2022-11-28T20:19:22+00:00May 12th, 2021|Marketing Blog|0 Comments

Hotelmarketing, How to respond to guest reviews or the art of emotional connection. . "Sorry, we did not meet your expectations" One of the standard hotel comments in response to a critical guests review ... . ... on a booking platform that invites your guests to praise and criticize your business based on their rules... It's nothing short of amazing. What originally started out as a corporation to provide better visibility, has now become the main marketing tool to many hotels: Hotels are happily promoting booking engines on their websites They prominently display logos and links of Trip [...]

21 04, 2021

Hotels after Corona – take advantage of this development!

By |2022-11-24T20:53:58+00:00April 21st, 2021|Marketing Blog|0 Comments

Hotels after Corona: a development, you should definitely take advantage of! . Corona has shaken us quite a bit, but reopening is just around the corner. THE opportunity to reposition yourself in terms of marketing, because something has changed for hotels after Corona: Due to the crisis and long closure, guests are suddenly seeing hotels with different eyes. . Photo courtesy Crew on Unsplash . When guests think of a hotel, what they see first and foremost is the nice host. They enjoy the wonderful surroundings and the feeling of being looked after. All things they sorely missed [...]

18 03, 2021

Sell more rooms on your hotel website – 4 tips to make it work

By |2022-11-28T12:22:31+00:00March 18th, 2021|Marketing Blog|0 Comments

Do you want to sell more hotel rooms on your website? 4 tips to make it work. Guests should book their room directly with you, no question. But selling hotel rooms is like any other product - the better you package and present your product, the better the business will be .. photo: courtesy unsplash-clark-street-mercantile-33931 When was the last time you went to your favorite store? Ahhhh, and why do you like it there so much? Most likely because you enjoy shopping there. Clean and attractive, a nice atmosphere, and shopping is easy and hassle-free. The shopping experience [...]

13 09, 2020

How to turn your hotel into a brand that thrills your guests

By |2022-11-28T20:21:23+00:00September 13th, 2020|Marketing Blog|0 Comments

How to turn your hotel into a brand that thrills your guests. . If you want more guests and direct bookings, you shouldn't advertise hotel rooms ... . Because it's LOUD online, and it's getting louder every day. One ad chases the next and everyone wants our attention. How can you, as a hotel, attract attention under these circumstances? To have a chance at all, you probably feel you have no choice but to bite the bullet and appear on booking platforms .... together with loads of competitors ... That, however, raises the question, why you won't find [...]

22 08, 2020

No direct bookings for your hotel? This might be the reason.

By |2022-11-28T20:23:03+00:00August 22nd, 2020|Marketing Blog|0 Comments

Not enough direct bookings on your hotel website? Avoid these 3 classic mistakes. What helps hotels generate more revenue? The "right" guests, website visitors who book direct and - ideally - a full house. But despite all efforts, it's just not happening. And no, this isn't a lecture on search engine optimization and how to rank #1 on Google. Sure - your guests will have to find you, but the real problem is different. Many hotel websites just don't make a lasting impression, and that costs hotels guests and revenue. Because if they don't stand out in the [...]

18 05, 2020

Corona and the secret weapons of hoteliers

By |2022-11-26T15:25:56+00:00May 18th, 2020|Marketing Blog|0 Comments

4 reasons why especially hoteliers could emerge as winners from the Corona crisis. . The world as we know it is just unraveling. A change that scares. Like all things that are beyond our experience and control. Because what we are experiencing at present is enormous. Hoteliers are among the hardest hit by the Corona crisis. The product "hotel" became practically unsaleable from one day to the next. After weeks of perseverance, the path to a new reality begins to unfold very slowly and carefully. How hard will it be? That depends, above all, on the perspective from which [...]

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