Bärbel Pfeiffer

Guest experiences sell hotel rooms  – that's how your hotel is booked year round . It's being sold as the new trend, but it's always been like that. People love experiences. And hotels offer them. Individual, unique guest experiences. Every day anew. This is a major advantage for your hotel business in 2022. Because it fills hotel rooms. How? Read on. image courtesy austin distel unsplash How do I get more guests and direct bookings? . The number one question, all hoteliers ask themselves. And yet, with occupancy, it all too often looks like "all or nothing." Either [...]

"About Us" for hotels and how it helps you connect with your visitors . Do I really need an "About us" page for my hotel? . "My hotel, room, restaurant, delicious breakfast speak for themselves and show my guest everything he needs to know." "I don't like being the center of attention." (And you are right, you shouldn't, but we'll get to that later) To answer your question: Yes, you do. „About us is (besides the homepage) the most important page on your hotel website. . This is the page where you connect with visitors, build trust and [...]

Want to sell hotel rooms on your website? 4 tips on how to finally make it work. You'd love guests book their room directly with you, no question about it. But selling hotel rooms on your website is like selling any other product - the better the packaging and presentation, the better your sales. Photo courtesy @mercantile/Unsplash When was the last time you visited your favorite store? Ahhhh, and why do you like it so much there? Most likely because you enjoy shopping there. Attractive layout, a nice atmosphere, and shopping is smooth and pleasant. The shopping experience [...]

The best approach for more traffic to your hotel website and 5 brilliant examples . “We have a great website, but how on earth do we get visitors to it?” A topic that is viewed with a great deal of skepticism in our industry. Image Courtesy Andrea Piacquadio "Without OTAs we have no chance." "As an individual hotel, we can't do that, anyway." "I have no idea about SEO." “I don't have time for all that effort”. Ok, let me be brutally honest: This is not about: "I'll have a look at it at some point". THIS IS [...]

Hotelmarketing, How to respond to guest reviews and, the art of emotional connection. . "Sorry, we did not meet your expectations" One of the standard hotel comments on booking platforms in response to a critical guests review ... . ... a platform that invites your guests to praise and criticize your business based on their rules... It's nothing short of amazing. What originally started out as a corporation to provide better visibility, has now become the main marketing tool to many hotels: Hotels are happily promoting booking engines on their websites They prominently display logos and links of [...]

The 4 Powerful Resources of Hoteliers that’ll help You Overcome the Aftermath of Corona. The world as we know it is dissolving. A transformation that scares. Like everything outside of our experience and control. And the transformation we’re experiencing is huge. Hotel industry and tourism are among the sectors most affected by the Corona crisis. To reduce the risk of infection, the hotel product became practically unsellable from one day to the next. After weeks of perseverance, now the way into a new reality starts slowly and carefully. How hard will it be? It mainly depends on the [...]

Photo by Ian Schneider on Unsplash Words are powerful tools. They attract or turn off. They bore or intrigue, and they trigger a wide range of emotions. Words can help you sell your hotel – and make you stand out. Especially in an industry where too many hotel websites are still full of platitudes and catchphrases. Look at this one, for example: “We want you to feel home away from home.” Seriously? Then why book a hotel and pay for a hotel room? You could just as well stay where you are ... Ok, I might [...]

When you promote your hotel, be honest. "Nobody is perfect" and admitting small weaknesses makes you instantly "human" and likeable. And that coming from a marketing professional! Crazy, I know. Of course, you want to make sure your hotel appears in the best light. Just like any other product for sale. But hotel marketing that uses embellished and overstated hotel presentations creates a problem: your website might attract more prospects, but once these guests arrive at the hotel, trouble is inevitable … Now they’ve checked in, your guests are discovering that things are a little different from how [...]