Start here2022-08-12T14:40:09+00:00

Hotels are a dime a dozen.

But your hotel is one of a kind.

I’ll show you how to use crunchy copy and delightful stories to attract your dream guests, help them find you online and get more direct bookings. (even without booking platforms)

Sounds familiar?

You know your hotel is special.
You bend over backwards for your guests.
The feedback you are getting is super positive.
And still.
Too often rooms are not occupied, direct bookings are hard to come by and
there’s the constant discussion about price …

There’s a better way!

Hi there! Nice to have you.

I’m Bärbel, and I’ll show you how to successfully communicate with your favorite guests and get them excited about the offer on your website.

As a former hotel manager, I know how much work and effort goes into a good hotel.

And how frustrating it is when, despite all efforts, sales is not what it should be.

The question arises: How do I draw attention to my hotel with so much competition around?
How do I get guests to book my hotel and preferably directly, here on my website? …

I’ve forever pondered this question. In hotels, marketing somehow always seems to be connected to organizers, booking platforms and commissions.

But how do other businesses, independently and with success, manage to sell online?

I began to study their approach and quickly realized that there’s one crucial factor that determines success: Does the website copy trigger an emotional response or not?

Is the spark jumping over? Does a visitor immediately feel, “I am at the right place and I talk to the right people?”

I’ll show you how to get that message across. More about me…

Browse through my blog posts

How to turn your hotel into a brand that thrills your guests. . If you want more guests and direct bookings, you shouldn't advertise hotel rooms ... . Because it's LOUD online, and it's getting louder every day. One ad chases the next and everyone wants our attention. How can you, as a hotel, attract attention under these circumstances? To have a chance at all, you probably feel you have no choice but to bite the bullet and [...]

"I need more guests who book my hotel directly, but it just doesn't work!" There is a reason.. . What does a hotel need to succeed? Direct bookings, the right guests, and preferably a full house. But despite all the marketing efforts, it oftentimes just doesn't work. And no, you won't hear a lecture on search engine optimization now, or how you can rank as #1 on Google. Sure, your guests will have to find you online, but [...]

Why nagging hotel guests are great for sales

Nagging hotel guests are excellent for sales! ... if you listen carefully ... and draw the right conclusions ... A good marketing strategy, the right guests and occupancy and sales will sort themselves. If only it were that simple. But (hotel) life is not perfect and when people come together, different expectations and personalities meet. That doesn't always go smoothly ... and that's how complaints come about. It may not be pleasant, but listen carefully! Because this is [...]

Why be A Hotel, when you could be THE Hotel?

It’s often the small changes that have a big impact.

Start with these 3 tips and pull in your dream guests.

ahgz - logo of Allgemeine Hotel und Gaststätten-Zeitung, a german hotel newspaper
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