All you need is: Personality, an authentic appearance and

the courage to try something new once in a while

When you brand yourself properly, the competition becomes irrelevant
Dan Schwabel, Personal Branding Guru

Unmistakable hotel brands like the Waldorf Astoria, the Peninsula and the Savoy are best proof.

While they offer a great product, they also understand how to superbly cultivate their hotel personalities

They have great stories to tell and connect closely with their ideal guests.

They evoke specific ideas and visions in their target audience and stand out from the crowd.


Most hotels believe they know what their guests want.
We’ll find out for you, what’s really important to your dream guests.

We collect everything you need to know about your favorite guests –
what moves them, what drives them, what helps them along,
what is it they appreciate about your hotel and what don’t they like so much.

Once we fully understand your ideal guests, we develop your core message.
Expressing your unique hotel personality and making your guests feel:
“Woah! They understand me. We click. I’m at the right place! ”

A strong message that connects you on an emotional level and helps you build a brand with impact.

So that future guests book (direct!), because they want to enjoy
your Hotel BRAND with that unique hotel personality.