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The Success Formula for
Direct bookings.

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My 20 best tips for more revenue
from your hotel website.

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Many hotel websites make a real impression.

Great photos, stylish design, keyword optimized –
You can see the work and effort that went in it.

And yet, hardly any hotel website sells rooms.

The mistake is always the same.

Most websites are all about the hotel product.   

It’s kind of like when you walk into a fabulous store and nobody acknowledges you.

You feel completely ignored. Let our wonderful products speak for themselves …

But if you don’t reach out to your prospective guests,

they will not make a reservation.

They take one look around and they’re gone again.

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It doesn’t have to be that way! In this free do-it-yourself guide, I have put together how you can turn website visitors into hotel guests.

The success formula for direct bookings contains 20 tips

you can easily implement yourself, step by step:

Among other things, I will show you how you can immediately attract the attention of your visitors with a homepage eye-catcher.
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Why it is much more successful to advertise with an experience than with hotel rooms
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Why the “About Us” page is an important step in booking
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How you come across as personable and trustworthy and how you give your guests the feeling that “I’m at the right place here”
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and what you have to pay attention to so that guests do not leave your site prematurely