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Creative Hotel Marketing that Gets Your Guests to Listen Up

The fresh salmon for today’s VIP lunch is yet to arrive, the lady in suite 501 has an emotional meltdown and no-one is quite sure what it is all about; turns out you have an overbooking that effects one of your best repeat guests and the main AC in one of the banquet rooms stopped working.

What happens inside the walls of a hotel within one day, some people don’t experience in a lifetime. It’s part of what makes working in a hotel so attractive and special (and admittedly sometimes also pretty stressful).

And it provides you with a […]

By |November 13th, 2016|Marketing Blog|0 Comments

Creative Hotel Content Marketing – It can move you from being dependent to being in demand

Sometimes all it needs, is to step back and look at things from a different angle…

You are working harder and harder to improve your hotel sales. You increased your selling tactics, you are on three different platforms at the same time to boost your social network and you are trying to stay on top of the latest technologies that are literally launched on a daily basis.
You are trying your best to keep abreast of the challenges, but you are still not seeing the results you are looking for…

Is your hotel content marketing efficient?

It’s worth taking a look at your hotel […]

By |September 11th, 2014|Marketing Blog|Comments Off on Creative Hotel Content Marketing – It can move you from being dependent to being in demand

Are you aware of the troubling side effects of your hotel marketing?

Pretty much every hotel in the industry uses the same marketing concept.
Beautiful images and features are presented with descriptions and decorative adjectives that mostly relate to interior design and location. There are no real differentiators within specific hotel segments and valuable potential goes untapped. Today, in hotel marketing there seems to be little consideration for what made a hotel originally stand out: Its authenticity and personality, which developed and formed through the interaction of the employees of the hotel and the visitors staying there.
While marketing has changed significantly over the past decade, the perception and value of true hospitality has […]

By |August 18th, 2014|Marketing Blog|Comments Off on Are you aware of the troubling side effects of your hotel marketing?